I just put up my most important blog post of the year on my fitness blog. Click Here to view it.

I highly encourage you to read this post, especially if you’re thinking about being a customer or client of mine in the future.  Regardless,  this post in particular is an important example of how to use your blog to do all of the following.  All of which are only possible by building a following of your blog through regular production of posts, announcements, etc.  All of which I spend time on daily.

Here’s what this post does…

1. It communicates very clearly my intentions for 2010, and at the same time provides a strong follow-up to the previous post I made about my New Year’s Resolutions and Goals

2. It’s a direct challenge to my clients and prospective clients and as such sets a strong tone for what is expected of them in their work with me

3. It’s somewhat personal and controversial which is always good for the online conversation.

Enjoy…

and Happy New Year!

John

PS  The new membership site I’ve been talking about is still in production.  As always, I’m pushing hard on many projects and the reality is that they can’t all get done at once.  This one, however, should be done by the end of January and I can’t wait to show it to you.