That’s the kind of trust I’ve built with them over the last three and a half years. They know that I can deliver at a moment’s notice because I always do. They are so confident  that I will deliver the right idea, that they don’t even ask for more than one anymore. If I have more than one and am unsure, I present both. And if they don’t like the one I came up with (a rare occasion), I quickly re-submit.

They are sure they can rely on me to do this and this is a big reason I have the regular gig.

Earlier this week, I had the chance to sit down with the news anchor I work with, Leigh Mills. We are actually creating a video series that I will soon be offering and that will outline exactly how you can get your own gig like this, and how to keep it going indefinitely.

Mainly, you want to make their job easier. And you do that by following three very important rules of the game.

Here are the magic 3 rules:

1. First, you need to catch their attention with a good headline and try and be as timely as you can.

2. You need to explain to them why their viewers would be interested in what you have to say. Which ultimately means that you really need to be familiar with their audience and who they are trying to reach.

3. It is your job to explain to them how the information would best be presented.

If you can do all three of those things, you will be signing autographs in no time.

I would love to share tomorrow’s segment idea with you, along with the press release and instructions for how to reach your local media market using this information. And when you subscribe to my new membership site you will get ALL of that and more.

You can still lock it in at the introductory rate of only $37 per month.

You can do it now at:

be a fitness nomad…

It’s an old expression and maybe you’ve already heard
it more than you’d like.  Or, maybe not…OR, maybe
you’ve heard it and just NEVER let it sink in.

So what am I trying to get at?

You can’t always wait until everything is perfect to
move forward on stuff.  Whether it’s a project, career
move, marketing campaign, or in this case, your PR
mission, sometimes you just have to go for it!  Not
always, but when your instincts are tickling you, you
have to respond.

Three years ago I followed this kind of an instinct on
a Saturday morning much like this one.  I drafted a
quick press release (something what I was not yet an
expert at doing) and sent it to the PR service I was
using at the time for distribution.

I didn’t have a press kit, an official media page on my
web site, or any other even remotely formal media
presence – I just did it!

The topic I chose itself wasn’t even mainstream.  In
fact, it was so off beat and unusual that I was nervous
about sending this one out.  I didn’t want to look like
a fool.

Of course, I sent it anyway and the rest, as they say,
is history…

The following Thursday I received a phone call in the
afternoon from the NBC 15 news anchor who I can now
call my friend.  She wanted to do an interview with me
during her 5 PM interview segment covering the subject.

One thing led to another and the next thing I knew, I
had created a fitness segment that now runs every other
Friday on NBC 15 news here in Madison.

Ready, Fire, Aim…

Now, if you’re shooting a gun, you might want to be a
little more careful.

In this case, following my instincts and not waiting
for everything to be perfect landed me a gig that has
literally been worth tens of thousands of dollars for
my fitness business and has helped me considerably in
building my personal brand here in Madison, WI and
beyond.

I’m ready to share with you the exact press release I
used that Saturday morning so that you too can find
your own lucrative gig.

That’s why I’m offering that exact press release to you
as part of my Fr.e.e content offer on
FitnessProBlogger.com.

Sign-up today and you will immediately receive that
exact press release and then continue receiving 10 more
articles you can use on your blog.  All for no cost.

Click here to read more about this offer and this great
new service.

In the mean time, stop aiming, and fire!

John

PS  My new membership site, which is just about done,
will open very soon.  Until then, I’m offering you
access to this blog content service for almost nothing
and giving you access to the membership site as a
bonus.  Once the membership site is live, you will no
longer have the chance at such an affordable bundle of
content.  Take advantage of it now by going to:

http://www.BrandLikeANomad.com