In addition to those three essential ingredients, there is one more very important part of the process.  It’s vital actually and if you want to know what it is, you can listen to my podcast today by clicking the following link…

Click Here for Today’s Podcast

Have a great weekend!

John

be a fitness nomad
http://www.beafitnessnomad.com

PS  The membership site is open for business and one of the most crucial sections is that devoted to the topic I’ve been talking about all week.  Check it out at:

http://www.BeAFitnessNomad.com

That’s the kind of trust I’ve built with them over the last three and a half years. They know that I can deliver at a moment’s notice because I always do. They are so confident  that I will deliver the right idea, that they don’t even ask for more than one anymore. If I have more than one and am unsure, I present both. And if they don’t like the one I came up with (a rare occasion), I quickly re-submit.

They are sure they can rely on me to do this and this is a big reason I have the regular gig.

Earlier this week, I had the chance to sit down with the news anchor I work with, Leigh Mills. We are actually creating a video series that I will soon be offering and that will outline exactly how you can get your own gig like this, and how to keep it going indefinitely.

Mainly, you want to make their job easier. And you do that by following three very important rules of the game.

Here are the magic 3 rules:

1. First, you need to catch their attention with a good headline and try and be as timely as you can.

2. You need to explain to them why their viewers would be interested in what you have to say. Which ultimately means that you really need to be familiar with their audience and who they are trying to reach.

3. It is your job to explain to them how the information would best be presented.

If you can do all three of those things, you will be signing autographs in no time.

I would love to share tomorrow’s segment idea with you, along with the press release and instructions for how to reach your local media market using this information. And when you subscribe to my new membership site you will get ALL of that and more.

You can still lock it in at the introductory rate of only $37 per month.

You can do it now at:

be a fitness nomad…

How can that be?

Well, without giving it away for free, I can tell you that it has to do with serious safety concerns about balloons. That’s right, balloons. You see, there is something that people should really know about balloons, especially parents of small children, because it could literally save their life.

Now are you curious? Of course you are, and if you subscribe to the FitnessProBlogger Content Service , you will gain immediate access to the full press release on the subject, and a whole lot more. For now, I want to make a few more points and answer a couple of great questions I got about this release from some of our current members…

First, this press release has great power because it is not only important, but it plays on a subject that is life-saving and that not many people know about. That makes for great news content in any publication, written or on TV. They are always looking for the angle.

Second, when you go outside of topics related directly to your fitness business, you show people in the media and in your community an important side of yourself. You show them that you are a health expert who happens to own a fitness business. This makes you bigger. When you stay within the confines of your studio and fitness and weight loss you are smaller. Cramped, stuck, afraid, and unsure…

One of the questions I received almost immediately after submitting this release to the subscribers of FitnessProBlogger was whether or not ALL of the press releases they would receive would be about fitness. My answer was that yes, the majority of them would be, but that many of them shouldn’t for the reasons I just stated above. Your goal is to get exposure in your local media. You should use any topic you find interesting to do just that.

I’ll admit, that on that Saturday morning when I decided to write this particular release, I was out of my comfort zone and had the same thought, “Do I have the authority to write to the media on this subject?” It turns out I do For some of the fitness segments that I have done recently you can go to my fitness blog

or to Fitness Nomad Media . I do this every other Friday and now, probably about 25% of my client base are people who at one point found out about me on TV. That’s powerful stuff!

Now, I received one other really good question, but it already feels like I might be going on too long. So, look for an answer to that one in my next post…