There are 3 very important parts of the process when you send a press release to your local media.  I outlined them in a blog post earlier this week.  You can read them here if you like: In addition to those three essential ingredients, there is one more very important part of the process.  It’s [...]

I just sent off the idea for tomorrow’s fitness segment on NBC 15 here in Madison, WI. The producer emailed me only about 20 minutes ago and reminded me that I needed to get her something before 3 PM. Three ‘o’ clock marks the point on a Thursday after at which her boss wants to [...]

Earlier this week I sent out the press release that FitnessProBlogger subscribers receive as part of their subscription. It was actually the same press release that I used to land my initial TV Gig. Yes, it’s still timely, even almost three years later. How can that be? Well, without giving it away for free, I [...]