In my last post I wrote about the importance of making sure that your copy through email, on your web site, and anywhere else you write to your clients, prospects, and personal network is well done.  Because in my opinion, there is nothing more damaging to your career advancement and your business building practice than bad writing.

This morning I got another email from a vendor who has been trying to sell me something through their email funnel.  I opted-in a few weeks back and I get about 2-3 emails per week.  This is fine with me.  I understand exactly what they are trying to do, except for one very important point.  It is plainly obvious to me that these emails have not been given the attention they deserve.  They lack substance, passion, and anything of true value.

In my opinion, everything you send out should hold at least some value on its own for your clients, prospects, and others in your personal network.  I’ll admit  that I’ve been guilty of the same myself at times in the past – but no more!  I value your precious time as a reader and follower of my work too much to waste it.  And I am certainly not interested in wasting my own time dolling out pure drivel in a weak attempt to make a sale.  I want your trust and respect and I need to earn it.  I, like you, also have only a limited amount of time in this life, and I don’t plan on wasting any more of it.

This mission is important, as pointed out by marketing expert David Meerman Scott in his recent blog post.  He makes the point that we’ve moved beyond the age of email broadcasts to huge lists.  In fact, as he points out in his story.  When you do that, you hurt your business more than help it.  In his story he shares a marketing email he received from American Airlines that should have never been sent to him if they were paying more attention to what they were doing.  You should read it, it’s a good lesson in the important of list segmentation.

So, if you’re strapped for time and looking for a means of creating more remarkable content for your fitness blog, your newsletters, etc. I encourage you to stay tuned to this blog and the launch of my new membership site.  I just approved the final art today and in about two weeks I hope to go live.  This site, and my career as a fitness professional will continue to move in a more powerful direction of creation starting right now.  The creation of a mountain of content designed to make your life better and more productive as a fitness pro and beyond.

If you’d like a two week sample of the kind of content I’ll be creating for you, you can try it for FREE by going right now to WriteLikeANomad.com.  I’ve left some for you there.

Before you finish spending time on this blog post today, I also highly encourage you to check out the Khan Academy.  This guy is awesome, and a perfect example of what I’m talking about.  More about him later.  For now, I’ll save you some time so that you can go see what he’s doing.  It’s a great example of what just one person can do to change the world in today’s information age.

The really cool thing about what this guy is doing is that he’s doing it all for FREE because he can, and most likely in the end, he will be a very wealthy man.

WriteLikeANomad.com