Here it is…

To find out more about everything we have to offer you inside the Fitness Nomad Membership site go right now to:

http://www.promotelikeanomad.com

Here’s the email I sent out earlier today…

You probably already know that I have a regular
fitness segment on NBC locally here in Madison.
It’s been running every other Friday for about 4
years now.  And the good news for you is that
I want to share all of my success with you.

Here’s how I’m doing that…

First, I’ve created a 5-part video series with
the local news anchor I work with, Leigh Mills.
You can read all about that video series and
how it will help you turn yourself into a local
celebrity here:

http://www.promotelikeanomad.com

And now that we have that series out of the
way, here’s what Leigh and I plan to do…

Twice per month, she stops by my fitness
studio to record a video like the one I’ve
included below in this email to you today.
In that video, we cover the details
on what we did for out most recent fitness
segment and how you can use it in
your own local market.

Essentially, I’m taking all of the work off
your hands so that you can concentrate
on other more important tasks as part of
advancing your fitness career.

I’m providing you with a ready-to-launch
press release, a 5-10 minute video interview
with Leigh about the segment, and everything
else you need to bring it right out to your
local market.

All you have to do to gain access to this is
make a one-time investment of $97.  That’s
right.  Currently, there is no on-going subscription
fee for this service.  Best of all, you’ll also
get the first 5-part video series we have
already created.

To gain access to everything right now, go
to the following link and read more about
what we’re doing…

http://www.promotelikeanomad.com

Even better, if your a fitness business owner
in need of recruitment, I’m also throwing in the
full recruiting system I offer on
ExerciseCareers.com at no extra charge for
your first month.

Just jump over to the Promote Like a Nomad
page right now, place your order and I’ll call you in
in less than 24 business hours to get
you started.  Your access to the videos will happen
instantaneously.

Remember, your one time investment of only
$97 pales in comparison to the wealth that a
media position like mine can bring you.

Hope to have you in the club soon…

John
608-663-5045

http://www.promotelikeanomad.com

PS  Today, I’m giving you the video for nothing.
If you would like the press release that goes with
it, you’ll need to order your access.  And remember, when
you do, you’re going to get a whole lot more than
just today’s PR packet.

The video is on the blog at:

http://www.fitnessproblogger.com

You can also view it on my YouTube Channel at:

http://www.youtube.com/watch?v=7xpujFD46cM

On my health and fitness blog I posted a story today about my neighbor Sam who knocked on my door for a very specific reason last night.

Click here to read the story and see the picture…

be a fitness nomad…

I’ve written before about one of my biggest frustrations – when those around me justify their limitations. 

Limitations are OK.  We are all human.  But there is nothing worse than a situation where a client attempts to make a case for their negative attributes.  Example: “Well, it’s difficult for me to get motivated to cook for myself because it’s only me at home, and it just seems like a waste of time…”  Heard that one before?

I’ve heard that and so many others I could tell you stories for hours.  But in my new goal to remain positive at ALL times, I will refrain.  I write today on this topic both to share and to process one of my most recent frustrations.  And that’s as far as I’ll take it with you here today and in general.  After all, it’s Sunday, the weather is beautiful and I have a monarch butterfly cage to build, and a World Cup Final to watch.

Until we meet again though, here are a couple parting words…

For clients or prospective clients who might be reading this.  I don’t care that you’re not perfect.  Neither am I.  Ask almost anyone.  The only thing I ask from you is that you bring an open mind to every interaction we have.  That you bring a sense of trust both for me and for the spirit of the work we do together.  Likely, you will not always agree with me or feel all warm and fuzzy toward me.  That makes me a good coach.  But if your mind stays open, you won’t let those thorny interactions prevent you from enjoying the roses.

For my colleagues out there?

Stay true to your mission no matter what.  Don’t be passive, be reasonable and firm, and hold your ground when you need to.  Because if you don’t, no one else will.  And if at all possible, “make a bonfire of your reputation when you need to make your point.”  Goodness knows, the world needs more of that!

…be a fitness nomad

John

———————————————————–

I’ve been playing around on the web site, SparkPeople this week.  I do this as often as I can on various sites because it helps me in working on mine.

This one I like because it has a good community feel to it.  Unfortunately, most of the sites I’ve looked at like this one disappoint me in other ways.

Something occurred to me today when I logged in and looked at their recent ‘recipe activity.’  They give a running list on a daily basis of how many recipes have been added today and in general.  Today they have more than 247,000 recipes in their database!

I know this is supposed to sound impressive and at first glance it might to you.  The problem is that for most, this is completely overwhelming.  In addition, MOST of these recipes have been added by individual users of the site which means MOST of them are not designed to do what mine and Sara’s are, which is to rev up your metabolism, help you build muscle, and even triple your current energy level.

Especially early on in a training program, it is vital to keep things simple.  You are attempting to make lots of changes in short amount of time and you really can’t afford distractions.

What do I mean by distractions?

Try a running count of 36,223 snacks for starters…

be a fitness nomad…

Also be sure to check back in a few hours for the podcast I mention in this video. It’s a good one with some golden insight for women of that ‘critical age’…

I look forward to your comments on this one.

And if you’re a fitness pro, you really should consider some kind of regular broadcast like this one.  My clients love it and it helps position you as an expert, which is always helpful.  Most importantly, it’s a lot of fun…:)

Get the Full News Feed and a whole lot more at BeAFitnessNomad.com

Today, I want to discuss a very important topic he nails in the first 10 pages.  It has to do with you being indispensable.  And it doesn’t matter whether you’re a business owner or someone simply trying to advance your fitness career.  You need a big fat YES answer to the question, “Are you Indispensable?”

In other words, in your place of business and in ALL aspects of your life, would those around you fail to thrive in your absence?  If you’re not that badly needed, you’re in big trouble.

How’s your street corner?

Growing up in Southern California I had the opportunity to work side by side with Mexican-Americans.  In some cases, they were men we hired off the street corner where they would gather each morning hoping to be chosen for work that day.

There was no real extensive thought or evaluation that went into choosing them.  It was almost as if the quickest and most assertive one to the back of the truck got the day’s job.  Many went home each day, wondering no doubt if they would learn to survive on the northern side of the border.  Each of them in his own way was dispensable, replaceable, and just another cheap form of labor needed to get the dirty work of the day done.

The only difference between them and I was the fact that I had a relationship with the owner of the construction company.  But it wasn’t only that.  I also was a terrific soccer player in my day and at that particular time, played on an indoor team with the owner.  He and I both knew that this work was only a summer job for me, but as any owner would, he preferred me over another Mexican guy who couldn’t speak English and was otherwise disconnected from the core of the operation.

Though I could relate this story to almost anyone if I desired, today I want to compare it to your fitness business and your fitness career.  Because the same concepts hold very true.

Your street corner is the place where you do your business working with clients to advance their health and fitness goals and, if desired, guide them toward true and lasting body transformation.  Is your street corner studio unique enough to survive the long run?  Or are you just another fitness studio or gym that someone can choose from when they finally decide to move away from the couch.  Because if you are just another option, you will NEVER survive.

One of the most important pillars of your street corner is your staff, especially your fitness trainers.   If you are not careful in your hiring process, you will end up choosing from that street corner where the workers wait.  And in the end, you will end up with a staff that is not only dispensable, but undesireable, uninspiring and guaranteed to suck the energy right out of your fitness business.  That’s why your recruiting for fitness trainers is so essential and that’s why it should NEVER stop.

Great fitness professionals who are passionate about what they do, can think for themselves and who can inspire and care properly for your client base, are the lifeblood of your business.  And if you’re not continually sifting, sorting, and screening your lifeblood, well…soon you’ll be dead.

To find out more about our recruiting system on Exercise Careers.com and how well it’s worked for so many others, go right now to:

http://www.RecruitLikeANomad.com

Soon, you too will be choosing from the cream of the crop like Shana is…

John

PS  I know this post got a little long but the topic is important and vital to your fitness business, so I hope you made it this far.  Included below is an absolutely appalling “about us” page I ran across today from a nationwide chain of gyms.  A perfect example of being “dispensable.”  My comments are in RED.  And I have done my best to keep the company confidential.  And in now way do I claim to be perfect.

About US…(the most important page on your web site by the way.  Make sure it’s a good one – I still need to clean up a few of mine.  For one of my best, click here.

Company was founded in Year by two fitness industry veterans (explain this to me.  I want to hear the story.  Tell your story) who believed that the traditional health club model wasn’t meeting the needs of the vast majority people (whatever that means). They started Company to give customers more of what they really want out of a fitness membership.

The result is a simple, yet revolutionary fitness club concept: an extremely affordable, family-friendly facility that offers state-of-the-art cardio, strength and free weight equipment (These are ALL features, NOT benefits, and there is nothing here to backup their “revolutionary fitness club”.  I’m ready to walk away already).

Company is focused on offering more value than most other gyms in three areas: Quality (more value in quality?  What does that mean?), Convenience and Price (This statement is so weak, and mis-directed I think I’ll just let it speak for itself – if it even can). We achieve these goals by locating our gyms close to home, offering lots of world-class equipment and providing excellent kids’ room facilities (More features – how will I personal benefit from this stuff).

Our knowledgeable, friendly staff, non-commissioned sales force (this is supposed to make me feel more at ease I think) and local management combine to make Fitness 19 the club for families who want a healthy lifestyle without the hassle or hefty cost. Come check us out! (This is as weak as an offer can be, painful to see!)

Below is a great passage about what it means to be an entrepreneur.  I thought you might like it…

“The job of the entrepreneur isn’t to act prudently, to err on the side of caution.  It’s to err on the side of reckless ambition.  It’s to take the risk that the market allows him to take.”

What distinguishes a robust economy like ours is that it encourages ambitious people to take a flyer.  Like the left back coming out of the back on a long run.  Adding one additional forward who is difficult to mark, unpredictable and in many cases, unstoppable…

Access to the level of information we have today has the potential to do much more good than harm.  What you really need is a system for your information download.  That’s right, just like everywhere else in your fitness business, your fitness career, and in your life, having a system for your information consumption will produce for you the ability to download quality and relevant information that will enhance your life and the lives of those you train, coach, and touch in other ways.

I have developed and continue to refine my own elaborate system for this purpose, because it’s essential for my blogs, my new membership site, and everything else I plan to do as a writer and information marketer.  You may not need a system so intricate, but you do need a system.  And you need to be willing to refine that system on a regular basis. 

In my next post on this subject, I will detail my system.  Actually, it might take a few posts to do it.  So stay tuned for that.  In the mean time, I wanted to share with you a fantastic article I read on this subject the other day.

I also wanted to share with you the latest development at The Fitness Nomad Membership site.  It has to do exactly with this subject.  In addition to pushing great content into my new site (designed specifically to help you advance your fitness career), I’ve also turned the public side of the site into my primary broadcasting channel.  Click Here to check it out.

If you’re a fitness pro trying to advance your fitness career and/or your fitness business, I encourage you to consider creating a channel like this one.  You don’t need a separate site like I have, you could use your blog.  But you really should have it. 

Why?

Because it’s an excellent way to develop a relationship with those who follow you and those you consider your colleagues.  There is nothing more powerful than the mastermind style collaboration this kind of channel provides you.  I look forward to sharing with you on a daily basis.  And if you have submissions or ideas about how I can make it better, use this form to send them in…

Two pieces of content I think you might find useful were added last night.  They are shorter versions of the news feeds you find on the home page of this new site.  Feel free to use them on your web sites and blogs.  You’ll have to register for membership first and you can do that here.

be a fitness nomad…

PS  Here’s the article I mentioned earlier and a few of the quotes I really liked in it.

Great article on the subject by Steven Pinker

“…Yes, the constant arrival of information packets can be distracting or addictive, especially to people with attention deficit disorder. But distraction is not a new phenomenon. The solution is not to bemoan technology but to develop strategies of self-control, as we do with every other temptation in life. Turn off e-mail or Twitter when you work, put away your Blackberry at dinner time, ask your spouse to call you to bed at a designated hour.”

Book mentioned in the article…“The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us,”

“…And to encourage intellectual depth, don’t rail at PowerPoint or Google. It’s not as if habits of deep reflection, thorough research and rigorous reasoning ever came naturally to people. They must be acquired in special institutions, which we call universities, and maintained with constant upkeep, which we call analysis, criticism and debate. They are not granted by propping a heavy encyclopedia on your lap, nor are they taken away by efficient access to information on the Internet.

“…The new media have caught on for a reason. Knowledge is increasing exponentially; human brainpower and waking hours are not.”

Steven’s Book: “The stuff of Thought” by Steven Pinker

According to someone I know on the inside, they often sit ALL day long in some of the worst chairs you’ll fine.  And keep in mind, Humana is a health insurance company.  But they make the bulk of their money on processing Medicare claims so that do they care about preventive medicine.

So, just put this in the category of the illogical stuff we do in this culture that runs counter to living a healthy, fit and balanced life.  Not to mention a life that’s a lot more fun.

My guess is that there is likely no real data that suggests that falls off a gym ball contribute to more injuries and more costs than does sitting on your butt for years on end slumped in the same position.  Eventually making claims for your diabetes, heart disease, carpel tunnel syndrome, tension headaches, low back pain, etc.

I’m not buying that.

And never mind the balls, you’re not even allowed to bring your own chair for “liability reasons.”  So, you’re stuck with what I’m told are some of the worst seats you’ll find anywhere.

They say that you can tell an entrepreneur by the fact that even if he’s working for someone else, he’ll still invest top dollar in his own chair.  I must confess that this is true for me, and that I’ll always prefer the risk.

If you’re trying to advance your fitness career through your own fitness business, then you likely know exactly what I’m talking about.  It seems like almost every day I’m reminded that my ability to sell, and my level of success in the fitness business are in direct proportion to each other.

Recently, I bought a new pair of Chaco sandals.   I bought them from a very specific place for specific reasons that I want to touch on today.  The shop I frequent for my shoe purchases locally is Morgan’s Shoes.  It’s located in a small upscale strip mall about a mile from my home, and en route between my home and my fitness studio.  I love the place!  Packed in to about 1,000 square feet is one of the best sales systems around.  You will find high-end shoes for both men and women and some of the best shoes sales people I’ve ever experienced.  If you want to see a system in place for sales, you must purchase a pair of shoes from Morgan’s.

The real genius in the operation is that there are three completely different shoe stores adjacent to each other and in the busiest corner of that little mall.  All of these stores are owned by the same guy and all possess a clear and well-defined sales system that is implemented day after day by their staff.  The one I’m referring to today, one for kids, and one for runners.

Right down to the end of the sale, there are a series of steps that move along like a ticking clock until you walk out the door.   They don’t even hand you the box of shoes over the counter, they walk them around to you so that ALL barriers have been demolished, and you walk away feeling like someone really took care of you.  Because they really did.

And then it’s the other little things like the punch card.  One more reason to come back so that eventually, I’m saving some serious cash on a nice pair of shoes.  You should have seen the guy walk me through his system when I bought my new Birkenstocks a month and a half ago.  The guy really knew how to fit a shoe, and even better, how to facilitate my purchasing decision so that I could buy the shoes and not have them sold to me.  Genius!

Yes, I own two pairs of sandals for very specific reasons that I might just right about one day.  The point here is that I wear sandals to work every day when it’s warm. 

I sell a lot of fitness training in these sandals and my clients don’t care.  You know why?  Well, my sales and marketing systems speak for themselves.  I come along for the ride and I might as well be comfortable…

John

PS  Speaking of systems…I’ve created a good one by teaming up with the local news anchor I work with here in Madison.  This one will teach you how to gain local media exposure in your market, and hopefully turn yourself into a local fitness celebrity like I have.  Check it out at:

http://www.WorkLikeANomad.com