Mar 09 2010

Be Careful, you’re writing says more about you and your personal brand than you think…

I just got an email from a colleague’s partner in another part of the country.  I must be on his list, and today I happened to see one of his broadcast emails come through – it caught my attention.  The headline was compelling and I did not quite recognize the name in the from column.  [...]

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Feb 17 2010

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Feb 10 2010

Your Fitness Career Success is Your Choice, Not Mine…

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The house idles on a Wednesday evening.  I can hear the hot water heater trying to catch-up with the evening dishes that have now been laid down to rest for the night.  I look forward to joining them soon…
Outside in the distance, just a few blocks from the living room window I can see [...]

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Feb 04 2010

Destroy What You Did Before and You Will Be Free To Carry On…

Every assignment – grand or tiny should enlighten you.  All you have is this moment.  And if this moment is frightening, boring, unmanageable, unwanted, uncomfortable, excruciating, painful, or bland – well then – RENEW!
There is a concept that my yoga teacher has shared with me on more than one occasion – “Beginner’s Mind”
Learning to approach [...]

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Dec 30 2009

Your Fitness Blog: A Powerful Communication Channel for you and Your Clients

I just put up my most important blog post of the year on my fitness blog. Click Here to view it.
I highly encourage you to read this post, especially if you’re thinking about being a customer or client of mine in the future.  Regardless,  this post in particular is an important example of how [...]

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Dec 15 2009

The Importance of Personality on Your Blog

I just uploaded a couple of great photos on my fitness blog.  They’re a great example of putting some personality into your posts.  People love it and it helps them connect with you in a more personal way.
Click here to see the pictures – especially the one of me – you don’t want to miss [...]

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Nov 21 2009

You Don’t Need a Press Kit – Yet…read this first!

Ready…Fire…Aim
It’s an old expression and maybe you’ve already heard
it more than you’d like.  Or, maybe not…OR, maybe
you’ve heard it and just NEVER let it sink in.
So what am I trying to get at?
You can’t always wait until everything is perfect to
move forward on stuff.  Whether it’s a project, career
move, marketing campaign, or in this case, [...]

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Oct 30 2009

How My Fitness Blog Saved the Day…

It’s Friday again (already), and while usually I’d be in preparation for my usual TV segment, that is not the case today.
Why?
Well, for starters it was almost canceled.  Luckily my blog saved the day and we will re-start on December 11th.
The short version of the story is that about a month ago NBC 15 here [...]

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Oct 26 2009

The All Might Just Be Getting Rich at Your Expense

The All Might Just Be Getting Rich at Your Expense
I just found a few more…
“Six Figures in 67 Days!”
“Six Figure Boot Camp in 60 Days”
“It Never Feels Like Work!”
As far as I can tell, they’re all copying each most are un-certified experts in teaching you how to get rich with your personal training business.  And [...]

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Oct 23 2009

The Dawg Blog – Personal Branding at It’s Best!

Yesterday, I had the opportunity to do a great
interview with Holly Holton.  She owns a very unique
gym in West Hollywood called Pink Iron.
Click here for the interview: http://tiny.cc/E4tnp
She has a very unique concept that is definitely not
for everyone, and I did the interview with her for two
very important reasons…
First, she and her business are a [...]

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