Are you unique enough to create fitness career advancement?
I just picked up a copy of Dave Meerman Scott’s updated book, “The New Rules of Marketing and PR.” This is definitely something you should have in your library. Something I read today is a good reason why it’s vital that you understand how potent being online in the right way can advance your fitness career and grow your fitness business.
Here’s the passage I just read…
“The content you offer MUST have distinctive qualities, and your personality needs to show. A well executed web site, like a quality television program or film is a combination of content and delivery. But on the web, many organizations spend much more time and money on the design and delivery aspects than then do on the content itself. Don’t fall into this trap. Perfecting that critical mix of content, design, and technology is where the art comes in.”
You want your readers and followers to feel like you’re real and accessible. And you HAVE to be unique. Because if you’re not unique, you’re not interesting, you’re boring. And nobody follows a bore.
