As you know, I’ve been working like a mad man on my personal brand over the last year, and even more diligently over the last 6 months.  And last week, I made another leap and it is already paying off.

Here’s the story…

I own a personal training studio in Madison, WI.  If you follow me, you already know that.  What you might not realize is that I do much more than work with clients to help them achieve their health and fitness goals.  Of course, if you read this blog regularly, youalready know that too.

Here’s my point…

For me, 2010 is a building year, and one of the things I’m building is a bigger more well-rounded presence online.   In conjunction with that, a presence that says to the world that I do more than just work as a fitness coach.  This is important for many reasons which I will continue to discuss on this blog.  It is also important for me professionally, because in order to move forward in my fitness career, I feel it important to communicate these changes to my clients, and to everone else in my network.

I’m excited about this journey.  I have a lot more cool stuff coming down the pike.  Next on the agenda is to get my new membership site launched as soon as possible.  I’ll keep you posted on that.

In the mean time, I encourage you to visit my new blog site and hub for all my work.  I’m proud of it for one, and secondly, it outlines in detail the wide variety of services I offer as a writer, fitness coach, and entrepreneur.

I also encourage you to consider how you might do this for YOU, YOUR business and the advancement of YOUR career.  It remains vital that you develop your voice and your presence online.  In the information age, you cannot ignore the importance of this, and of making sure that people can find you, learn about you, and hopefully connect with you in a way that is fulfilling, and that brings you more of the right opportunities.

Good luck!

John