It’s Friday again (already), and while usually I’d be in preparation for my usual TV segment, that is not the case today.

Why?

Well, for starters it was almost canceled.  Luckily my blog saved the day and we will re-start on December 11th.

The short version of the story is that about a month ago NBC 15 here in Madison started their annual “Biggest Loser” competition and for the first time in three years, they decided that while this was going on, they would suspend all other fitness segments indefinitely.

Needless to say when I heard this news I was not happy.  It turns out that Leigh Mills (the news anchor I’ve been doing the show with – see picture below) was not happy either.  And here is the part I want you to pay close attention to…

Leigh stormed in to her producer’s office and told him that she was not happy with his decision and after a short debate, he agreed that the job I was persoanally doing with our segment (I create most of the copy and ideas), was in fact phenomenal and that yes, he would cancel all other fitness segments indefinitely except mine.

This pleased Leigh, and of course was a big relief for me.  Here is what you need to take away from this and I’ll make it quick because today is my daughter Ana’s 6th birthday and we’re headed to the roller rink.

One of the biggest reasons cited by Leigh (the news anchor) and that was concurred by the producer was that the blog I write and produce in conjunction with the TV segments I do was something of tremendous value.  It adds to what we are doing on TV and provides an additional resource we can promote in conjunction with the Friday Fitness Segments we do.  Of course, to me it has always made good sense to use the blog to leverage the television segments anyway, and now I have at least one more reason to do an even better job with that part of my blog.

Regardless of what I do, this is a prime example of the kind of exposure and credibility your fitness blog can build for you.  Are you doing that?

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Announcement!

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