I just sent off the idea for tomorrow’s fitness segment on NBC 15 here in Madison, WI. The producer emailed me only about 20 minutes ago and reminded me that I needed to get her something before 3 PM. Three ‘o’ clock marks the point on a Thursday after at which her boss wants to know what we’re doing, so that they can ‘tease’ it for the next day.

That’s the kind of trust I’ve built with them over the last three and a half years. They know that I can deliver at a moment’s notice because I always do. They are so confident  that I will deliver the right idea, that they don’t even ask for more than one anymore. If I have more than one and am unsure, I present both. And if they don’t like the one I came up with (a rare occasion), I quickly re-submit.

They are sure they can rely on me to do this and this is a big reason I have the regular gig.

Earlier this week, I had the chance to sit down with the news anchor I work with, Leigh Mills. We are actually creating a video series that I will soon be offering and that will outline exactly how you can get your own gig like this, and how to keep it going indefinitely.

Mainly, you want to make their job easier. And you do that by following three very important rules of the game.

Here are the magic 3 rules:

1. First, you need to catch their attention with a good headline and try and be as timely as you can.

2. You need to explain to them why their viewers would be interested in what you have to say. Which ultimately means that you really need to be familiar with their audience and who they are trying to reach.

3. It is your job to explain to them how the information would best be presented.

If you can do all three of those things, you will be signing autographs in no time.

I would love to share tomorrow’s segment idea with you, along with the press release and instructions for how to reach your local media market using this information. And when you subscribe to my new membership site you will get ALL of that and more.

You can still lock it in at the introductory rate of only $37 per month.

You can do it now at:

be a fitness nomad…